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Apple's user interface and experience also had an enormous impact on the market.

"The Apple Industrial Design Team, led by Jonathan Ive, focuses on strict and sustainable design politics: The first i Pod fitted perfectly into Apple's product family of that time — just like the latest models do, which pick up today's unibody design of the i Mac or Mac Book Pro."In the early days of the i Pod and i Tunes, Apple was considered by the industry to be part of 'the digital problem' and to encourage piracy," continues Wikström.The industry argued (probably correctly) that most music on peoples' i Pods was illegal.Porter says the i Pod's simple interface was optimized for music playing.The "fun" scrollwheel let users easily move through large lists of music, and the device's pocket-sized ergonomics had rounded corners and was generally comfortable to use."The simplicity of the i Pod's design speaks for itself: There are no unnecessary buttons or wheels, just one single element to navigate intuitively through the product's entire music library.


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